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    <title>Santa Clarita's Real Estate Lender</title>
    <link>http://santaclaritarealestatelender.com/</link>
    <description>Santa clarita real estate lender's The Renno Lending Team of Prospect Mortgage share news, tips and more. Contact them today! </description>
    <language>en-us</language>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2741058/homefront-kitchen-improvements-that-boost-home-value</guid>
      <title>Homefront - Kitchen Improvements that Boost Home Value</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront/head-hf.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Kitchen Improvements that&lt;br&gt; Boost Home Value&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Jan. 2012&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Picking the right upgrades can help set your home apart and above the competition in a hotly contested real estate market. Moreover, kitchen upgrades are the sorts of improvements that you and your family will benefit from and enjoy, given that the kitchen serves as the nexus for many families. You cook in your kitchen, you eat there, you talk there, and you even play there, so why not make it the best it can be?&lt;br&gt; &#160;&lt;br&gt; When you pencil things out, the numbers of a kitchen upgrade are quite compelling in terms of adding value to a home while giving you upgrades that you will enjoy throughout the use of your kitchen. A major kitchen upgrade with a budget of $57,500 can recoup 66 percent of its cost when the home is sold, according to Remodeling magazine's "2011-12 Cost vs. Value Report." If you want to give your home a competitive edge while adding to its enjoyment, here are some great kitchen improvements to consider:&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;A professional-style sink that helps you prepare food in addition to cleaning dishes.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; Many options offer features such as removable trays for cutting food and racks for knives and other cutlery so that you can chop veggies and quickly clean up.&lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;A hands-free faucet you operate by tapping it with your arm or elbow.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; This is a great way to prevent cross-contamination by keeping hands that have been cutting food from spreading germs to your faucet.&lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;A pot-filler above your stovetop.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; This lets you fill up cooking pots while they sit on your range, which obviates the need to toddle back and forth across the kitchen balancing full pots while trying not to suffer a major spill.&lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;A kitchen island that incorporates both a sink and electrical outlets&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; along with the extra countertop, drawers and cupboards. This gives you additional workspace that you can truly use for food preparation.&lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;A kitchen wine cooler to properly store your wine collection&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; so that it is at the right temperature and well preserved. This will motivate you to collect and reserve unique bottles to highlight special occasions.&lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;New countertops that buck the dominant trend.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; Sure, granite has been the trendy counter material, but there are some new options, such as recycled wood, bamboo, recycled glass, and unique tiles, that not only give your kitchen a custom look, but are also friendly to Mother Earth.&lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Kitchen cabinet replacements that focus on functionality.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; Don't just go for looks. Add kitchen cabinets that deliver storage and organization features that emphasize efficient use of space and that truly improve your kitchen efficiency.&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Fri, 20 Jan 2012 19:22:08 -0500</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2741058/homefront-kitchen-improvements-that-boost-home-value</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2741041/homefront-finance-protect-yourself-from-identity-theft</guid>
      <title>Homefront Finance - Protect Yourself from Identity Theft</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/head-hff.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Protect Yourself from Identity Theft&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Jan. 2012&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;What is identity theft?&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="15" alt="" width="3"&gt;&lt;br&gt; Identity theft occurs when someone uses your personal identifying information, like your name, Social Security number or credit card number, without your permission, to commit fraud or other crimes. &lt;br&gt; &#160;&lt;br&gt; &lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;How can you find out if your identity was stolen?&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="15" alt="" width="3"&gt;&lt;br&gt; The best way to find out is to monitor your accounts and bank statements each month, and check your credit report at least once per year from each of the three major credit bureaus. You can request a free credit report at &lt;/span&gt;&lt;a href="http://www.annualcreditreport.com/"&gt;&lt;span&gt;www.annualcreditreport.com&lt;/span&gt;&lt;/a&gt;&lt;span&gt;. &lt;br&gt; &#160;&lt;br&gt; You can minimize your risk of becoming a victim of identity theft by making it more difficult for identity thieves to access your personal information. Here are some tips from the Federal Trade Commission to help protect you from becoming a victim. &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Shred financial documents and paperwork with personal information, before you discard them. &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="5" alt="" width="3"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Protect your Social Security number. Don't carry your Social Security card in your wallet or write your Social Security number on a check. Ask to use another identifier, if possible. &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="5" alt="" width="3"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Don't give out personal information on the phone, through the mail or over the Internet, unless you know whom you are dealing with. &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="5" alt="" width="3"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Never click on links sent in unsolicited emails. Use firewalls, anti-spyware and anti-virus software to protect your home computer; keep them up-to-date. &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="5" alt="" width="3"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Don't use an obvious password like your birth date, your mother's maiden name, or the last four digits of your Social Security number. &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="5" alt="" width="3"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Keep your personal information in a secure place at home, especially if you have roommates, employ outside help or are having work done in your house. &lt;br&gt; &lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="5" alt="" width="3"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Purchase an identity theft insurance policy to recover stolen funds or to pay for legal and/or other fees associated with recovering your identity.&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;span&gt;By using these simple tips as a precaution you can greatly reduce the chances of having your identity stolen. Be sure to share them with your friends and family!&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Fri, 20 Jan 2012 19:16:01 -0500</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2741041/homefront-finance-protect-yourself-from-identity-theft</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2650747/homefront-finance-planning-your-estate-with-a-revocable-living-trust</guid>
      <title>Homefront Finance - Planning Your Estate with a Revocable Living Trust</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/head-hff.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Planning Your Estate with a Revocable Living Trust&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Dec. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt; &lt;span&gt; No one ever wants to consider estate planning. (Mulling over your mortality doesn't posses much appeal, as a rule.) However, properly ensuring that your loved ones will benefit from your estate while having to deal with as little trouble as possible is critical.&lt;br&gt; &#160;&lt;br&gt; One key estate planning document you should consider is a revocable living trust (RLT). An RLT is akin to a will in that it describes and controls how your estate goes to your beneficiaries, but it differs from a will in many ways.&lt;br&gt; &#160;&lt;br&gt; A primary difference is probate. A will essentially dictates to whom your estate should go to upon your death and how, but wills are typically held up in the process know as probate. Probate allows a judge to review and confirm the will, to ensure that that your last wishes are indeed being carried out to your specifications, and then your assets are moved to your beneficiaries. In some states, that process can last as long as two years and can require your beneficiaries to pay statutory fees before some assets, such as real estate, can be transferred to them.&lt;br&gt; &#160;&lt;br&gt; But an RLT avoids this. An RLT is established by a person referred to as the grantor or trustor, and is managed by someone called the trustee, who is often the grantor, but not always. The trust could have multiple co-trustees, such as a husband or wife, or even an institution. A successor trustee is also established. This is the person who will manage the trust when the grantor dies or becomes unable to manage the trust due to some incapacity.&lt;br&gt; &#160;&lt;br&gt; That is an important element to an RLT, because unlike a will, your beneficiaries are taken care of by an RLT even if you do not pass away. If, for example, you were rendered comatose, your loved ones would still be taken care of. Because of this RLTs are worth considering not just in cases of classic "what will happen in the event of my death" types of estate planning, but even for young married couples with children, and other individuals who have people depending on them.&lt;br&gt; &#160;&lt;br&gt; This is another difference between an RLT and a will &#8211; the trust holds your assets while you are alive. When an RLT is established, you "fund" the trust by putting your assets into the trust, but you still have full control of your assets while you are alive and have your faculties. You are simply now controlling them as a trustee of the trust.&lt;br&gt; &#160;&lt;br&gt; If you were to pass away, the assets are already part of the trust, and can then be transferred to your beneficiaries without having to go through probate. This is also helpful if children are involved. The trust can be set up in such a way to administer how they are benefited by the estate, so that the assets can't be squandered or mismanaged. This also helps you avoid the need to establish a guardianship or conservatorship.&lt;br&gt; &#160;&lt;br&gt; There are other benefits to an RLT, as well, such as being able to get the full benefit of estate tax exemptions, and keeping your estate out of the public view that would otherwise occur in probate. That said, RLTs are typically more expensive to establish than drawing up a will, because they involve more planning.&lt;br&gt; &#160;&lt;br&gt; If you're interested in learning more, make sure to contact an estate planner who can take you through the steps of establishing an RLT in greater detail. Making informed decisions about how your estate is managed might be a tough task to face, but you'll rest easy knowing that you did. &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 15 Dec 2011 19:16:38 -0500</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2650747/homefront-finance-planning-your-estate-with-a-revocable-living-trust</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2641130/renno-team-mortgage-update-video-12-1-2011-</guid>
      <title>Renno Team| Mortgage Update Video 12-1-2011 </title>
      <description></description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Fri, 09 Dec 2011 16:44:50 -0500</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2641130/renno-team-mortgage-update-video-12-1-2011-</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2639227/homefront-ten-holiday-home-projects</guid>
      <title>Homefront - Ten Holiday Home Projects</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront/head-hf.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Ten Holiday Home Projects&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Dec. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;As winter weather and quickly fading sunlight bring an end to exterior home projects and landscaping, homeowners must turn their attention to the inside of their homes. While the holiday hustle and bustle might seem like a difficult time to schedule in any household projects, it's a great opportunity to address smaller scale home maintenance and repairs that don't gobble up too much schedule space. Here are 10 great ways to keep the home humming in fifth gear during the holiday season: &lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Consider wrapping your hot water heater tank&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; to help keep water temperature high and drive down your utility bills. Make sure to get proper instructions on how to install, and pay close attention to all safety requirements.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Similarly, get some duct tape and pipe insulation&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; from the local home store and wrap your hot water pipes. Not only will you save money, but you won't have to wait all morning for your shower to warm up.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Inspect and clean your laundry appliances.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; First, unplug them from any outlets. Then start with the washer by disconnecting the water hoses and see if the fiber or rubber washers need replacing. Disconnect the vent hose from your dryer and clean any built-up lint.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Clean underneath your refrigerator,&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; and clean off its coils, and change your fridge's water filter if it features water dispenser.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Inspect the grout on your kitchen and bathroom tiling&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; around sinks, showers and tubs and clean and repair where necessary.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Remove the drains from your sinks and clean them thoroughly.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Also, remove the lower, u-shaped "trap" under your sinks and remove any clogs. Similarly, remove showerheads and any removable faucet heads and soak them in vinegar to clean off mineral build-up.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Tighten things up by going from room to room&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; with flat-head and Phillips-head screwdrivers, as well as some Allen keys, securing any loose hardware on furniture, cupboards and similar fixtures.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Have any banged up wooden furniture?&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Sanding down and re-finishing dings and scratches is something that can be accomplished out of the way and on a manageable scale. Make sure to do any refinishing in a well-ventilated area.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;As the season winds to a close, make sure to take down any holiday lights.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If you staple your strings of lights to your home's exterior, make sure to fully remove the staples with a pair of pliers to prevent them from rusting and spoiling your home's trim.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Make sure to mulch any Christmas trees&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; and similar decorations, such as wreaths and garlands. Most home stores and tree sellers provide mulching services, and your city or county trash service might do so as well.&lt;/span&gt;
&lt;/li&gt;
&lt;/ol&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 08 Dec 2011 16:14:30 -0500</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2639227/homefront-ten-holiday-home-projects</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2607950/homefront-finance-dealing-with-income-loss</guid>
      <title>Homefront Finance - Dealing with Income Loss</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/head-hff.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Dealing with Income Loss&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Nov. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;We read a lot about job losses and unemployment rates in today's economic headlines, but there's another element to many Americans' employment situations: income loss. Perhaps you lost your job and had to take another for lower pay, or maybe your employer announced pay cuts throughout the organization, or has called for work furloughs. Whatever the reason, there are a number of Americans grappling with the issue of income loss. If you're one of them, don't worry; you can weather this storm. Here are some ways to get out in front of a reduction in your pay: &lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Seek better opportunities.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Believe it or not, many people actually don't start looking for another job when they undergo pay and benefit cuts. Perhaps it's out of loyalty, perhaps it's out of a hope that their current employer will do better, or perhaps it's because they take one look at 9 percent unemployment rates and conclude there's no hope of finding something else. Whatever the reason, you should look. An employer cutting salaries today could be cutting jobs tomorrow. Also, whatever your employer might say, pay cuts are ultimately open ended. Your employer can promise to reestablish your original pay rate, but who's to say it actually will?&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Look for replacement income.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If you have a marketable skill, consider finding weekend or evening work that would allow you to drive home some more income. Obviously, working extra hours is not an ideal situation, but it might be necessary for the short term. If you do this work on a contract or freelance basis, make sure to cover your bases in terms of Federal and state income taxes. Your tax rate on self-employed income will be higher, and you might need to pay on a quarterly basis. But the flip-side is that you will also have some additional deductions. Consider involving a certified public accountant that can help you from a tax-planning perspective.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Slash recurring expenses.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Start to get crafty when it comes to utility, food, transportation and other regular outlays. Do you need all those cable channels? Can you ratchet down your Internet service to something with lower-bandwidth? Have you explored bundling utilities? Are you clipping coupons? The old saying that if you take care of your pennies your dollars will take care of themselves is very true. Grab your recent receipts, start building a budget, and look where you can cut.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Nuke your revolving debt.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If you have credit cards, you need to focus all your attention on eliminating that kind of debt, and guarding against any future run-ups in that kind of revolving debt. At the same time, unless you are in trouble with your mortgage, car payments or student loans, leave those alone. Those forms of non-revolving debt are some of the cheapest money you can borrow.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;&lt;span&gt;Lastly, remember that your salary does not equate to your worth &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;as an individual. Americans are a career- and success-driven people, but don't permit your resume or your salary to define your value as a person. Instead, focus on the ways that you can not only survive, but thrive despite any cuts to your income.&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 17 Nov 2011 12:32:33 -0500</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2607950/homefront-finance-dealing-with-income-loss</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2604809/homefront-ten-ways-to-beat-winter-heating-costs</guid>
      <title>Homefront - Ten Ways to Beat Winter Heating Costs</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront/head-hf.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Ten Ways to Beat Winter Heating Costs&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Nov. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;Winter fast approaches, and as colder temperatures begin to chill your home, chances are you're bracing yourself for another unwelcome seasonal spike in your home heating costs.&lt;br&gt;&#160;&lt;br&gt;The average U.S. household spends more than $2,200 on home heating costs each year, and obviously a home's gas and electricity consumption shoots skyward as the temperature drops. That said, there are a lot of great ways to cut your heating costs as the days grow shorter and the weather becomes colder. Let's take a look at 10 great ways to do that: &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;1.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Use a programmable thermostat.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; These can save $100 a year in energy costs by giving you control over when you heat your home and by how much, as well as being able to have it shut off when you'll be out.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;2.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;You might have heard it before, but replace&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; your heating and ventilation system's air filter on at least a bi-monthly basis in order to ensure it doesn't have to work overly hard and consume too much power.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;3.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Similarly, keep vents and baseboard heaters&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; and registers clear of any blockage due to furniture and similar impediments to ensure smooth airflow.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;4.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Consider replacing your heating system&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; if it is older than 15 years. A newer, more efficient system might quickly pencil out in terms of energy savings and any possible rebates for offerings such as the Environmental Protection Agency's and Department of Energy's Energy Star program.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;5.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Seal things up.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Check for heat leaks in typical places, such as doors, windows and fireplace dampers. A great way to do that is by holding a lit candle near the seams on these fixtures. If the flame flickers, you have a leak, and it's time to get out the caulk and weather stripping, and go to work.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;6.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Light switch plates and outlet plates&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; can also cause drafts. Check them, as well, and use pre-cut foam gaskets to help seal up any of these items that have a leak.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;7.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Ceiling fans can help move heat around your home.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If you have one, set it for its slowest speed in reverse to help draw warm air down from the ceiling to the floor, without causing a breeze.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;8.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Instead of cranking the heat up prior to going to bed,&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; opt for the old fashioned technique of using a hot water bottle to pre-heat your bed. Water does a better job of retaining heat and will give you a comfy snooze.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;9.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Consider using insulating paint&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; or an insulating additive to your paint (such as those available from Insuladd&#174; or Hy-Tech&#174;). Using special ceramic additives, these paints and additives help seal cracks and other imperfections that can cause heat loss, and can deliver as much as a 20 percent savings on heating costs, according to manufacturer claims. They also can help dampen noise and offer a more even coating.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;10.&lt;span&gt;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;For your holiday decorating, try to use LED holiday bulbs&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; to add sparkle to your home without gobbling up electricity. Believe it or not, but 12 old style, incandescent bulbs use the same wattage as 2,000 medium-size LED lights.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&#160;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Tue, 15 Nov 2011 12:03:30 -0500</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2604809/homefront-ten-ways-to-beat-winter-heating-costs</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2586655/industry-insider-consult-and-collaborate-to-get-the-business</guid>
      <title>Industry Insider - Consult and Collaborate to Get the Business</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/head-ii.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Consult and Collaborate to Get the Business&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Nov. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;If you're having trouble determining when is the best time to make a proposal to a client, chances are you are not approaching your sales with a process-driven methodology. More than likely, the sales you are engaged in are far more consultative than simply taking orders, so you need to have a process. Consider collaboration.&lt;br&gt;&#160;&lt;br&gt;You're probably dealing with a range of customers, each with their own needs of varying complexity. That's why it is important for you to consult and collaborate with your clients to help them determine what they want and then help them attain it. Stick to that mission &#8211; help your client understand his or her needs and then help fill those needs &#8211; and your sales process will always be moving toward delivering a proposal.&lt;br&gt;&#160;&lt;br&gt;So how do you implement that collaborative, consultative approach? The key is to ask questions, and then actively listen to what your clients have to say in response.&lt;br&gt;&#160;&lt;br&gt;Start by querying a client on his or her situation, goals, plans, the challenges he or she faces or expects to face. Then start asking about factors that could impact the ways in which that client could reach his or her objectives. You want to help organize these considerations to help the client arrive at a plan. The more you empathize with and seek to understand your customer's situation, the more you will be able to present a solution (i.e., your proposal). Moreover, along the way, you'll be developing trust and positioning yourself as an advisor and expert resource for that client.&lt;br&gt;&#160;&lt;br&gt;To be that expert, you must make sure that you understand your product and services offerings backwards and forwards. You want to ensure that as you are asking questions and learning about your client's needs that you can start envisioning the various products or services that can help him or her. Also, ensure that you have the right referral partners in place. You might need outside help, and you want to be able to put together a package deal, even if it involves a third party.&lt;br&gt;&#160;&lt;br&gt;When you finally feel confident you know what your customer needs, then you can present the client with your solution &#8211; this is the moment you are asking for the business. You tell the client that you have developed an optimal set of offerings to help them solve the problems they are facing or help the customer achieve the goal they want. You want to put together a complete solution that you can describe inside and out.&lt;br&gt;&#160;&lt;br&gt;If you've done your job extremely well, then you might be able to convince your client to approve and sign the deal right there and then, but chances are that the customer will want to revise or change the deal. That should not bother you.&lt;br&gt;&#160;&lt;br&gt;In fact, it is part of the collaborative process. True, your first proposal might knock it out of the park, but chances are, you might need to work your way around the bases before you get to cross home plate. So, don't balk at any resistance. Instead, expect it and work with the client to more finely tune the solution. Ask more questions and keep striving to better understand the client's needs and situation.&lt;br&gt;&#160;&lt;br&gt;If you keep working with the client in a collaborative fashion, not only will you ensure that you get the business, but position yourself as a valued and trusted resource that client will want to return to, again and again. &lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 03 Nov 2011 15:58:03 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2586655/industry-insider-consult-and-collaborate-to-get-the-business</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2565078/homefront-finance-getting-started-with-a-roth-ira</guid>
      <title>Homefront Finance - Getting Started with a Roth IRA</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/head-hff.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Getting Started with a Roth IRA&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Oct. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;These days, many people are taking their retirement into their own hands. While it's nice to rely on an employers 401(K) plan &#8211; let alone the largely bygone benefit of a pension &#8211; many individuals are feeling like they don't have the control they once had.&lt;br&gt;&#160;&lt;br&gt;For instance, of the many companies that reduced or stopped their fund matching for their 401(K) programs in 2008, only 49 percent of them had resumed those contributions by 2010, according to researchers at Towers Watson. As a result, some might consider seeing what they can do with their own retirement account management.&lt;br&gt;&#160;&lt;br&gt;And even then, that assumes full-time work. Many individuals who were laid off by employers have transitioned to part-time or freelance/contract work status in the face of an extremely difficult job market. Those self-starters must find ways to manage their retirement investing all by themselves.&lt;br&gt;&#160;&lt;br&gt;Enter the Roth IRA. A Roth IRA is an individual retirement account that lets people invest up to a certain amount each year with the earnings gained on those investments coming to them entirely tax-free. While their wealth accumulates, they do not pay taxes. And when they cash out, they do not pay taxes.&lt;br&gt;&#160;&lt;br&gt;The trade-off is that they can only invest so much in those accounts. The yearly cap on what investors can put in Roth IRAs depends on the investor's filing status (individual; married, filing jointly; etc.), but for a typical person filing individually earning under $107,000 annually, the Roth IRA contribution limit is $5,000. The caps hinge on income in order to ensure that normal, everyday working folks are able to fund their retirement, while at the same time preventing extremely wealthy people from being able to capitalize on a government-created tax shelter. (The IRS publication 590, available online, provides complete guidelines on income caps for Roth IRAs.)&lt;br&gt;&#160;&lt;br&gt;Once you invest in a Roth IRA, you're given the option of putting your money in various growth vehicles, just like any other retirement account. You can invest in funds, stocks, CDs, bonds and money markets, as well as mix your investments to come up with a balanced retirement account.&lt;br&gt;&#160;&lt;br&gt;Unlike some investment accounts, you can withdraw your contributions at any time without incurring a penalty. This can be a huge relief in case of financial emergency. That said, you cannot withdraw any earnings made on those contributions without incurring a penalty. If you withdraw your earnings you will get hit with not only taxes on those earnings, but a 10 percent fee as well. Again, Roth IRAs are set up to be retirement accounts, and their rules encourage that.&lt;br&gt;&#160;&lt;br&gt;You can also withdraw up to $10,000 in both contributions and earnings, tax- and penalty-free, from a Roth IRA to invest in a home. For couples this can be a boon, as they can both withdraw from their Roth IRAs, meaning they now have $20,000 to put to a new home. The key is that the account must have been active for at least five years.&lt;br&gt;&#160;&lt;br&gt;If you encounter financial difficulty, federal law exempts Roth IRAs from bankruptcy claims of up to $1 million. Plus, most states protect Roth IRAs, up to a certain amount, from creditors.&lt;br&gt;&#160;&lt;br&gt;To get started, you can reach out to any investment firm. It's best to define what types of investments you're considering making, such as funds or money markets, and then contact a firm that specializes in those investments (or a firm that offers an array of investment services). Many of them require a minimum deposit to get started, which will average roughly $2,500, depending on the firm. &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 20 Oct 2011 16:16:49 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2565078/homefront-finance-getting-started-with-a-roth-ira</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2556739/homefront-melt-away-wintertime-stress-with-a-home-sauna</guid>
      <title>Homefront - Melt Away Wintertime Stress with a Home Sauna</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront/head-hf.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Melt Away Wintertime Stress with a Home Sauna&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Oct. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;In today's challenging economy, more and more people are opting to nix expensive vacation stays at top-tier holiday retreats with some quality time at home, and what better a way to do that than with a home sauna. &lt;br&gt;&#160;&lt;br&gt;As the weather starts to cool down, it's not hard to imagine the warm luxury you can enjoy through soaking up some heat, while icicles dangle from your eaves and rain gutters. The snow might not be melting, but you'll be able to feel your cares and stress dissolve away. And believe it or not, home saunas are actually attainable. Here are some considerations: &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;First off, talk to a doctor &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt;to ensure you don't have any medical conditions that could be exacerbated by exposure to a home sauna's prolonged heat. You don't want to invest time and money only to find you can't enjoy it.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;There are two main types of home saunas, steam and infrared.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; Steam saunas are along the lines of your classic Finnish style sauna. You sit inside a chamber and hot water is poured over rocks heated by a heating element. The water turns to steam and this warms the air and helps clean out your pores and soothe aching muscles. An infrared sauna heats the air using an infrared heating source to create radiant heat. Radiant heat is actually preferable, some argue, because it penetrates much deeper into the body, having a more therapeutic benefit where aching joints and muscles are concerned. Moreover, infrared saunas typically consume less electricity and thus have lower operating costs.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Home saunas are available in various designs and sizes &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt;and can be ordered as prefabricated unites, kits that you build on your own, or as professionally installed items. There are various sizes and formats available for any of these options. Similarly, home saunas are available as both outdoor and indoor options. So, if space is limited indoors, but you have some room in the yard, deep heating relief could be a few yards away from your back door.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;The cost is not immense.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; Home sauna kits start at roughly $1,250 for a pre-cut, two-person model that you assemble, and ramp up from there with prefabricated units and custom-built items costing much more. The price all depends on the quality, size, format and layout of the home sauna.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Don't be afraid to hire a professional.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; Even if you are considering ordering a pre-cut sauna kit, there are home sauna firms that will assemble and install the kit for a fee. Obviously there are safety concerns such as fire risk that go into installing a sauna that might keep you from wanting to do this as a completely DIY project, so don't be afraid to call in the experts if needed.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Ensure you maintain proper safety in and around the sauna.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; You always want to avoid all metal and anything that comes into contact with your body that can heat up. Items such as glasses, jewelry and even contact lenses can burn you. Also, make sure to install raised wooden walkways to prevent slips and falls.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Kids are an especially important concern. &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt;Children under 12 should not be allowed to operate a sauna without an adult as there are too many risks for falls and burns. Also, because they cannot regulate their body temperature the same way as adults, children should spend no more than 10 to 15 minutes in the sauna at a time.&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&#160;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Fri, 14 Oct 2011 19:56:38 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2556739/homefront-melt-away-wintertime-stress-with-a-home-sauna</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2543766/industry-insider-five-keys-for-forging-client-trust</guid>
      <title>Industry Insider - Five Keys for Forging Client Trust</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/head-ii.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;div&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Five Keys for Forging Client Trust&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Oct. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
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&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;br&gt;&lt;span&gt;&#160;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
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&lt;/div&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Creating client trust is an underpinning factor in all sales success. You need to ensure that your clients trust what you say and in the products and services you stand for in order to ensure that you will not only seal a deal, but cement long-term relationships. &lt;br&gt;&#160;&lt;br&gt;That said, it's not easy to come by. There are various factors that go into creating the kind of trust clients need to feel in order to sign on the dotted line. Let's look at five essential elements in building that trust: &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;1.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Understand trust.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; No doubt you are an honest person with integrity, but trust is a bigger concept than that. To create the kind of trust that will make the sale, clients need to have faith in your abilities and experience, and your ability to help them solve a problem or accomplish their goals. They need to trust your advice and insights. So it is important to constantly reinforce that confidence by maintaining professionalism and functioning as an expert resource for your clients.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&#160;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;2.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Be the client's ally. &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt;The best way to provide your clients with the kind of counsel that builds trust is to ask many questions to help flesh out the client's needs and get them to provide as much detail on their situation as possible. Then start providing them with advice and options so that you can help lead them to possible product or service solutions that will help them attain their goals. But by acting as that advisor, and offering them options, they remain in the driver's seat. By working for and with your clients in this capacity, you ensure their trust.&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;3.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Always be up front.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; There are bound to be pros and cons to the options you offer. Always be up front about the pluses and minuses involved in the options you are providing your clients. Similarly, always disclose any other obligations or variables that are involved in the options the client is weighing. The goal is to help the client make an informed decision, rather than putting the client in a position where he or she feels like she is getting any last-minute surprises. Those "gotchas" &#8212; even if unintentional &#8212; completely undermine trust.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;4.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Manage expectations.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; In the same way that you want to be up front about pros and cons, you want to ensure that the client has a realistic expectation as to what his or her success will be with the products or services you provide. Work in as objective terms as possible to project what that product or service will do for the client. The last thing the customer needs is hype.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;br&gt;&lt;/span&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;5.&lt;span&gt;&#160;&#160;&#160; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;Be dependable and always follow through.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; It sounds obvious, but doing things like returning messages in a timely fashion; providing materials when you say you will provide them; and showing up on time to meetings are pivotal in ensuring client trust. By demonstrating that the client can rely on you, he or she will have confidence that you are responsible and worth their trust. Moreover, you'll deserve it.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 06 Oct 2011 12:30:45 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2543766/industry-insider-five-keys-for-forging-client-trust</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2509868/homefront-finance-picking-the-right-painter</guid>
      <title>Homefront Finance - Picking the Right Painter</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/head-hff.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Picking the Right Painter&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Sept. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/dots1.gif" height="34" alt="" width="685"&gt;&lt;br&gt;&lt;/span&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="10" alt="" width="3"&gt;&lt;br&gt;While plenty of homeowners are happy to take on various do it yourself projects, painting the house is one many are only too happy to leave to the professionals. Painting a home is messy, time consuming and sometimes dangerous business. It also is expensive. &lt;br&gt;&#160;&lt;br&gt;The key is to pick the right house painter. You want to not only ensure you are getting a good deal in terms of price, but you also want to ensure that you will get quality work from a responsible professional. The last thing you want to do is pay big money to avoid a headache only to wind up with an even bigger one. &lt;br&gt;&#160;&lt;br&gt;Here are some things you want to keep in mind when house painter: &lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Start asking your neighbors.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Chances are there are some homeowners in your neighborhood who have recently received a new lick of paint. Ask the owners who did the job, and if they are satisfied with the work and if they would recommend their painter. (If not, your list of possible contractors just got shorter.)&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Inspect the work.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If they can recommend the painter, ask your neighbors how long ago they had the work done, and look at areas like the trim, windows and doors and other places where the painters would have had to pay attention to detail. How&#8217;d they do? Also ask how old the job is. If it&#8217;s just a few months ago, it might be too early to tell if the job was truly a quality paint job, but if it is a couple years old and looking new, that might be a good painter to consider.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Ensuring proper licensing and bonding.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Many states ensure that painters be licensed as a contractor and some require that they be bonded. These are good protections for you as a consumer. Make sure the painter is insured to cover any workers that will be on the job, and protect you, the homeowner, from any liability. If the painter is not bonded, avoid paying any large up-front sums. (If the painter argues that up-front money is required to purchase supplies, consider accompanying them to the paint or home store to make the purchase.)&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Ask for references.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; When you finally start talking to painters, ask them for at least three references. A true professional will have good customer success stories he or she is happy to share, and customers who are willing to speak on his or her behalf. Make sure to contact those homeowners and see how they liked the work and the painter. Is the job holding up well? Can you come over and take a look at the job? How was the painter in terms of professionalism, communication, timeliness and courtesy?&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Learn about the process.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Ask the painter to describe the painting process that would be used on your home. Have them walk you through it step by step. This will help you ensure you are getting quality work. Signs they will do a good job include prepping external electrical fixtures; caulking any hole or gaps; power washing; providing sufficient drying time for the wash; masking off key areas of the home exterior and surrounding areas; identifying which areas should receive trim paint as opposed to the main exterior color.&lt;br&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/spacer.gif" height="3" alt="" width="3"&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;span&gt;&lt;strong&gt;Get a warranty.&lt;/strong&gt;&lt;/span&gt;&lt;span&gt; A true professional is one who will stand behind his or her work. Seek painters that offer at least a three-year warranty, so that you have some reasonable assurance that the work will hold up over time. Make sure to carefully read any limitations on the warranty (which should be clearly stated).&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 15 Sep 2011 22:04:02 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2509868/homefront-finance-picking-the-right-painter</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2497481/homefront-take-some-years-off-your-bathroom</guid>
      <title>Homefront - Take Some Years off Your Bathroom</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront/head-hf.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;div&gt;
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&lt;/div&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Take Some Years off Your Bathroom&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;Sept. 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;The bathroom is one of those areas of the house that can quickly show its age, and quickly be revived with a little TLC and elbow grease, but not a ton of money. If you're intending to sell any time soon, don't forget that bathrooms and kitchens tend to have the most impact on potential buyers. If you're not ready to endure a stem-to-stern bathroom upgrade, but still want to take some years off a room that's showing its age, there are plenty of ways to freshen things up. &lt;br&gt;&#160;&lt;br&gt;Here are a few tips to whip your bathroom into shape: &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Caulk&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; &#8212; Remove all the cracking, peeling and faded or yellowing caulking around your tub, inside your shower, around sinks and anywhere else and replace it. White and clear caulking packaged in easy-to-use dispensers is available from any hardware or home store and the look new caulking gives is immediately satisfying.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Tile and grout&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; &#8212; If you have tiles with white grout that are showing their age, spray the tiles with cleaner and scrub them down with a pad that won't scratch the surface. For the grout use a cleanser with bleach to return it to its original white color.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Shower dispensers&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; &#8212; Create a more organized, attractive shower space easily and inexpensively by replacing worn and possibly rusting hanging shower organizers and racks with simple, elegant wall-mounted soap, shampoo and conditioner dispensers.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Drains and traps&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; &#8212; Take a second to remove the drain stoppers from all sinks and clean them thoroughly with a scrubbing pad to restore their shine. Unscrew the u-shaped trap from the drainpipe under the sink and clean it out. Reinstall the trap and pour some drain cleaner through the whole system to ensure it's completely clean and chase that with some hot water. Then return the newly cleaned drain plug. Your sink will perform like new.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Matching fixtures&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;span&gt; &#8212; Create a designer look by installing matching towel bars, toilet paper hangers, door hooks, light fixtures, drawer pullers and knobs and hinges &#8212; or items that complement each other in terms of finish and design. Your home stores will sell sets of all these items to give a unified look.&lt;br&gt;&lt;img src="https://www.wjbradley.com/email/portal-email/images/spacer.gif" height="4" alt="" width="4"&gt;&lt;/span&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;&lt;span&gt;Showerheads and faucets&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; &#8212; If you like your current shower dispense, but it's not functioning well, try removing the showerhead and submerging it in white vinegar for a couple hours to remove mineral deposits and restore its shine.&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 08 Sep 2011 15:43:14 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2497481/homefront-take-some-years-off-your-bathroom</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2493850/industry-insider-how-to-speak-and-succeed</guid>
      <title>Industry Insider - How to Speak and Succeed</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Industry-Insider/head-ii.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;strong&gt;How to Speak and Succeed - Sept. 2011&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;A great way to market yourself and establish your expertise to your clients and partners is through public speaking. The problem is that public speaking isn't something that comes naturally to most people. You might be a silver-tongued networking pro when it comes to one-to-one communications, but it's another thing entirely to speak in front of a large group of people. &lt;br&gt;&#160;&lt;br&gt;The problem is a fear of failure and public embarrassment. However, there are multiple steps you can take to not only remove the fear from public speaking, but ensure you excel at it. Let's review some key ways you can drop your fears, gain confidence and use public speaking to further your success: &lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Speak with a purpose.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If you walk into your presentation with an objective &#8212; a message that you want to get across or a point that you want to teach your audience &#8212; that singular purpose will always keep you on track. If you make an error and start to get distracted and worried, ask yourself, "Why am I speaking here today?" If you came to the podium with a purpose, you'll instantly remember and get yourself back on track. Moreover, this purpose will keep you fired up and engaging for the audience.&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Prepare and practice.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; You can't walk into a public speaking environment unprepared and expect to do a good job. You need to build a presentation that you feel is strong and that motivates you, and then start practicing it regularly. A great way to practice is not just in front of the mirror or a family member, but to break off pieces of your presentation and use those lines when you are interfacing with clients, coworkers or partners. Consider it some real life road-testing for the main event.&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Keep things simple.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Don't get bogged down in overly complex or numerous presentation slides. Have a direct and logical outline to your presentation that keeps you from going off tangents. You want the audience to follow your ideas and they can't if they have to continually go from reading your slide to listening to what you have to say. Keep it simple and you'll do a much better job of getting your message across in a memorable way.&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Remember, the audience is your ally.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If you have fears about making a mistake, drop them. Your audience is actually very forgiving. In fact, they are rooting for you. When a person decides to commit his or her time to come see you, he or she wants you to do a good job, because then the trip will have been worth their while. Moreover, chances are they see you as a peer and will identify with you when you do a good job, and when you stumble.&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;The audience can still be rude.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; It's not that they mean to, but audience members of conference sessions or seminars don't feel they have to live up to the same niceties of, say, those attending the opera. They're there on their own time and might need to step out to make a call or catch a cab. The key is to not let that behavior throw you or to take it as a commentary on your performance. They're just doing what they have to do &#8212; just like you. So keep your head on your presentation and not what the audience is doing.&lt;/span&gt;
&lt;/li&gt;
&lt;li class="MsoNormal"&gt;
&lt;strong&gt;&lt;span&gt;Own your mistakes.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Everybody fouls up on stage. Period. Shakespearean actors make mistakes. Movie stars make mistakes. News anchors make mistakes. And you make mistakes. It's the nature of the public speaking beast. So, if you flub your words or forget a point, simply say to the audience, "You know what? I didn't say that clearly. Let me go back and make that point again so I'm sure you get it." You'll score big points with the audience for wanting to do a good job for them.&lt;/span&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span&gt;Remember and follow these tips and you just might find on your next public speaking opportunity that you not only lose your fear of getting up on stage, but you just might come to enjoy it &#8212; break a leg! &lt;br&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&#160;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Tue, 06 Sep 2011 17:14:09 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2493850/industry-insider-how-to-speak-and-succeed</link>
    </item>
    <item>
      <guid>http://santaclaritarealestatelender.com/post/2461454/homefront-finance-getting-out-from-under-credit-card-debt</guid>
      <title>Homefront Finance - Getting Out from Under Credit Card Debt</title>
      <description>&lt;p&gt;&lt;span&gt;&lt;img src="https://store.velma.com/Images/Velma/Email/Auto/Homefront-Finance/head-hff.jpg" height="233" alt="" width="747"&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Getting Out from Under Credit Card Debt&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;span&gt;August 2011&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;span&gt;While Americans are borrowing less and saving more in this difficult economy, there are still many U.S. households that are wrestling with the nagging financial problem of credit card debt. Overall U.S. credit card debt is smaller, but Americans still consumed $793 billion in revolving debt (i.e, credit cards) in May of this year alone. &lt;br&gt;&#160;&lt;br&gt;Relying too heavily on credit cards can be an alarmingly easy habit to build. When your income is flowing, using a card as a simple catch-all payment method becomes a habit. This is especially true if the card carries incentives such as airline miles or other benefits that keep you using the card. &lt;br&gt;&#160;&lt;br&gt;But if cash flow narrows or doesn't keep pace with the spending on the credit card, then carrying over a balance to the next month becomes the default position for too many American households. The second your credit card balance starts showing up every month like an uninvited &#8212; and growing &#8212; guest, it is time to bring things under control. Here's how: &lt;br&gt;&#160;&lt;br&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;1. Halt all unnecessary credit card usage.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Some items, such as recurring charges for child care, might need to continue hitting your credit card, but eliminate everything else.&lt;br&gt;&#160;&lt;br&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;2. Start budgeting.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; In the same way that you can nickel and dime yourself into debt, you can nickel and dime yourself out of it. Outline all your recurring monthly expenses, as well as expenses you expect on a quarterly, half and annual basis. Consider other unforeseen expenses, such as car repair, and estimate averages for such expenses by looking through old receipts.&lt;br&gt;&#160;&lt;br&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;3. Narrow your budget.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Now that you have your budget, how can you get lean and mean so that you can divert additional money toward paying off your credit card debt. Do you really need that sports package on your cable TV? What can you do without?&lt;br&gt;&#160;&lt;br&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;4. Do you have savings?&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Do you have a credit card balance? If you answered "yes" to both, then something is wrong. Compare your savings account's interest rate to your credit card's rate. You should notice a massive disparity between the two. While you want to maintain a certain amount of rainy day funds for the aforementioned unforeseen costs that can crop up, everything else should be diverted toward paying off your credit card.&lt;br&gt;&#160;&lt;br&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;5. Come up with a payment plan.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Assuming that you still have a balance left on your card, you need to use your budget to determine how much you can pay each month to start paying down your credit card balance back to zero.&lt;br&gt;&#160;&lt;br&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;6. Unload.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; Now is a good time to go through your house and see what items you can get rid of. No, we're not kidding. That unwanted exercise machine in the basement that's doubling as a laundry drying rack could be one Craig's List ad toward becoming debt free. If you're serious about getting rid of credit card debt as quickly as possible, there's no shame in unloading unwanted items to generate liquid cash you can use to pay off your debt. Whether its online classifieds or a garage sale, turn clutter into cash you can use to pay down your debt. &lt;br&gt;&#160;&lt;br&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;7. Come up with new ways to save money.&lt;/span&gt;&lt;/strong&gt;&lt;span&gt; If you don't already, start clipping coupons and using Groupon and other online tools to save. Think hard about how you can take advantage of sales and any other opportunity to reduce your costs. Every penny you don't spend is money you can use to get you one more step toward freeing yourself of your credit card debt.&lt;br&gt;&#160;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <dc:creator>Keith &amp; Jason Renno (Pacific Funding Mortgage Division)</dc:creator>
      <pubDate>Thu, 18 Aug 2011 12:44:13 -0400</pubDate>
      <link>http://santaclaritarealestatelender.com/post/2461454/homefront-finance-getting-out-from-under-credit-card-debt</link>
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